A physician’s online reputation is just as vital as a physician’s reputation in the community, according to Kevin Pho, MD, of KevinMD.com, social media’s leading physician voice. In this era of transparency—when any patient can go online to research a doctor—it is more important than ever for doctors to proactively manage their online reputation. Patients often use the Internet to find information about a doctor, typically by Googling the doctor’s name. The search results can point the patient to physician-rating sites, which may have negative comments about the doctor. That’s why it’s important for doctors to establish and maintain an online presence that patients will find when searching.